Written by: Chuck, 4D Triathlete Last weekend I participated in the embarrassment that was Ironman Texas. The 3 days since, I have been completely consumed with trying to mentally process and understand what took place and why it happened? Preface My confidence going into Ironman Texas was higher than it has ever been since taking up endurance sports about 4 years ago. For the first time since my first year, I was healthy and felt like I was finally fit enough to not just com

In today's fast paced digital world news travels fast! This should be a good thing, people are more connected than ever. Basically everyone in the modern world has access to seemingly unlimited information at their finger tips. Only recently have those that once promoted this advancement in technology begun to understand the consequences of such a system. News or propaganda can be distributed in an instant. Thanks to smartphones and social media one can become an instant cele

In today's fast paced digital world news travels fast! This should be a good thing, people are more connected than ever. Basically...

Last weekend I participated in the embarrassment that was Ironman Texas. The 3 days since, I have been completely consumed with trying to...

This weekend marks the beginning of Ironman Season for most of us here in the U.S. as the Woodlands host the North American Championships....

This weekend marks the beginning of Ironman Season for most of us here in the U.S. as the Woodlands host the North American Championships. At this point the physical training is complete and the final few days can be both exciting and nervous for both first timers and seasoned racers. Endurance sports are special for many reasons, but most people are drawn to them by the physical magnitude of it all. I am here to tell you the physical aspect of endurance is the easy part. Men

Ironman Arizona 2017 🌵☀️💨 Rarely do I feel compelled to write a full on race report but this race was unlike any of the others. For the...

Written by: Jessica Jones, Triathlon Winner and 4D Coach Ironman Arizona 2017 ?☀️? Rarely do I feel compelled to write a full on race report but this race was unlike any of the others. For the first time in my racing career, I felt ready going into this event. Truly fit and mentally prepared to execute my race strategy that I’d thought about for an entire year. Every swim practice I thought about what I needed to do to stay under that one hour barrier. Every bike workout I th

I wasn't sure if I'd have any thoughts to share on this race. To sum it up, I had moments of brilliance, moments of weakness, and moments...

Written by: Jessica Jones, Triathlon Winner and 4D Coach I wasn't sure if I'd have any thoughts to share on this race. To sum it up, I had moments of brilliance, moments of weakness, and moments of defeat. But what I can take away from this race is I am confident in my ability to push through and overcome. Not all days are great days, and not all races are perfect races. But they become critical pieces of our foundation that we can build upon and I've cemented yet another wor